Building a vending machine that can be used in a global market. The team was to pick a country of interest that none of us had background or experience with and a product that could be sold in that market.
Role: UX Designer
Project Type: Graduation school class project
Project Span: 10 weeks
Project Spec: Develop global vending machine for international market. Design the look and feel of the physical machine as well as the intended interaction.
To start the project, my group set about researching Germany to form a cultural model. We visited a dozens of news sights, travel sites, trade journals and blogs to research our market segment. Berlin and the market segment we were interested in, beer drinkers, mostly male, between 21-45 years of age with disposable income. Additionally we examined Germany through Geert Hofstede’s cultural dimensions to gain a richer understanding of German culture.
Research was also done into vending machines around the world, laws, and the market that we wanted to put the machine in.
Once the research was together, we designed a card sort we tested on users to help us piece together the information architecture.
The team developed Otto to help guide our vending machine choices.
Next we figured out how we wanted the users to interact with the touch-screen technology on the machine.
Once the information architecture and flow was established, we were able to do low-fidelity rapid wireframes to figure out the the content on each screen.